B2B vs B2C Email Marketing in 2024

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This type provides for the presence of navigation links onall pages of the resource. Thematic navigation . This navigation combines linksto content with similar topics. They are usually placed under the publicationand titled “Related Materials”. Contextual navigation . This type uses linksdirectly in the text of the page. Most often it is used to improve the qualityof on-page SEO optimization. Search navigation . This is a regular search barthat allows the user to find pages that interest him. Language navigation .This type is used on international sites whose users speak different languages.Each visitor to the resource is asked to choose a language that is convenientfor him before familiarizing himself with the site. Pointer navigation . Thiselement shows which section the user is currently in.

This type of navigation is perfect for large sites with b2c email list alarge number of pages and sections. The choice of navigation type depends onthe topic, focus of the site and the volume of content. Most often, several ofthe above types of navigation are combined with each other. How to properlyconfigure site navigation? When developing navigation, it is necessary to startfrom user convenience. It is important that each visitor can easily move frompage to page and from section to section. However, you should not use all typesof navigation at once. This way you will only overload the site withunnecessary elements. Focus on what will really be useful to the resourcevisitor. Read an interesting article: Website usability - what is websiteusability, a simple and understandable definition of what affects user behaviorHowever, there are a number of navigation elements that are necessary foralmost any website.

We will dwell on each of them separately. Site header Theheader is the top part of the site where the main navigation elements arelocated. It should be visually separated from the rest of the page and mayinclude the following elements: Information about the company. The logo, name,contact details, operating hours (if any) and other information can be placedin the site header. Links to main sections . The site's navigation menu is alsolocated in the header. You can add a drop-down menu with subsections to eachsection. If this is an online store with a small number of categories, thenthey can also be placed in the page header. Search form . If the site has manypages and sections, you need to add a search bar. It should be noticeable andlong enough to contain at least 2-3 words. You also need to add a button tostart the search here.