This is probably the magic weapon for every company

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user streams united by interests, origins or identities. A general brand has to have a very strong identity: simple, straightforward, captivating. This strong generic brand should probably not be entrusted to communicate the real or virtual goods or services offered; the generic brand must convey safety and reliability. It has to be known, known, reliable. On the other hand, the goods or services sold, and the marketing strategies associated with their dissemination, will have to be advertised in various parts of the wanting more e-commerce presence, and by influencers themselves looking for other revenue streams


beyond sponsored posts. Which networks should your campaign favor? It depends on the industry. If you're in B2B, you use LinkedIn more, if you're gaming, you use Twitch more. In beauty and fashion, Instagram Job Function Email Database is the biggest leader. To highlight: Emergence of new formats: On Instagram, brands will use formats such as Reels or Stories. The emergence of new platforms: such  Brands have started investing in this network





starting to sponsor new influential content, generating viral content with massive engagement. Influencer marketing has long been focused on brand awareness, brand consideration goals, but this year due to the pandemic and the acceleration of e-commerce, we are seeing more performance, conversion related activity. Image and popularity have to be able to shift through sales at some point. We are increasingly seeing the integration of influencers and commerce with influencers who share links, which become