What is a featured snippet

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Google simply extracts the desired rows and columns from that table and hopes to answer the query with this modified table. Just search for 'when is the ebb and flow in Zeeland' and there is a good chance that Google will show you a table. 4. Videos In some cases, Google thinks a video best fits your query because the answer has to be demonstrated, so to speak. Google pulls this video from YouTube. With this type of featured snippet, you get to see one large, featured YouTube video. Don't confuse this type of featured snippet with the 'Videos' section on the search results page where several videos are shown below each other, sometimes with one large, featured video at the top.

This list of videos can be Bitcoin Email Leads in different positions on the search results page and is not a featured snippet. Read also: 3 SEO checks for start-ups & entrepreneurs  What are the benefits of a featured snippet? 1. More visibility Featured snippets create visibility and not just a little: the featured snippet often takes up quite a bit of space. On mobile, the featured snippet is often the only thing you see directly on the search results page.




In this way, featured snippets contribute to your visibility and thus your brand awareness. 2. Higher click-through rate A featured snippet can lead to a higher click-through rate because you are at the top of the page. However, Google tries to provide a direct answer to the search query, so that a click to the website may be unnecessary. For this reason, featured snippets are also known as zero-click searches or no-click searches . Whether or not there is a click through depends on the answer that the user sees. If the question has been answered completely, a user will not click through.