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Brand awareness is the familiarity consumers have with a particular product or service. Marketers normally refer to brand awareness within a target market or target audience when they talk about brand awareness. Brand awareness comes in different levels: Awareness of your brand name Awareness of your product offering Awareness of your brand attributes (ie what distinguishes you from competitors) The number of consumers who know your brand name is important, but it does not necessarily translate into increased sales if they do not understand what you do or why they should buy from you .

‍ Here are some unique ways to build brand awareness in 2022 Offer referral incentives 49% of US consumers say friends and family are their top sources of brand awareness. Referrals are undoubtedly the most effective technique to generate phone number list new business without spending a lot of money on advertising and marketing. However, convincing others to send their family and friends your way requires some work. Consider rewarding everyone who refers to someone who becomes a paying customer to pique their interest.



This could be a monetary incentive, a discount, a free product, a coupon, or anything else of value or importance to the end user. You also don't have to pay a lot of money to provide an appealing incentive. Dropbox, for example, provides users with additional storage space for free for each person who signs up. Dropbox pays very little to do this, but the end-user benefits greatly. They reported a 60% increase in signups! ‍ Come up with attractive Infographics If you have information worth sharing, consider creating a visually stunning infographic and marketing it with relevant blogs.