How a well-designed supermarket layout will increase your sales

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You may already know that investing in a well-thought-out supermarket layout can make all the difference to your business, right? After all, when done well, store layout is an excellent strategy to help customers have a better shopping experience in your store. And that, in itself, should be enough to motivate you to study more on the subject. However, getting it right and creating a good supermarket layout also brings other great advantages for your business. And it is to show you what they are that we, in partnership with Paranáfrigor , have prepared this material for you.

Follow along! But after all, what is a good supermarket layout? According to Carlos Fin, commercial manager at Paranáfrigor with more than 40 years of experience in supermarkets, a good supermarket layout helps the establishment to sell more, better ws data   and reduces expenses. “It is both a strategic sales and operations map,” he says. And it’s not just about designing the position of each shelf, display or checkout. A good layout must be designed and executed considering the business indicators, the store's target audience and the team's operations. “Also, it is necessary to take into account other factors, including: parking, back office (production and storage), accessibility and access roads to the establishment”, explains the commercial manager.



How important is it to have a well-thought-out supermarket layout? Continuing, Paranáfrigor's consultant for special projects and specialist in category management, Silvio Cabrero, comments that “it is very important to think carefully about the layout so that the store's operation is optimized and so that customers have the best consumption experience” . To better understand, he highlights that operation optimization takes into account: Receiving goods in the rear; Agility in storage – so as not to break the “cold chain”, which is nothing more than maintaining the integrity of perishable items; Efficient replenishment in the sales area without causing inconvenience to customers, without increasing merchandise losses Good distribution of refrigerated equipment without compromising the efficiency of the machinery, preventing an increase in supermarket operating costs.

Also, taking into account the best possible consumer experience for the customer, it is essential to understand that the supermarket layout must have: Circulation logic; Comfortable hallways; Pleasant atmosphere for customers who will circulate around the store; Well distributed checkouts; Parking of shopping carts always organized; Good sectorization of the mix; Adequate exposure for products that cause the desire to purchase for self-indulgence. All these factors, acting together, cause greater customer satisfaction and make them want to return to your store. After all, it met and exceeded consumer expectations.