Product display in the pharmacy

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A strategically organized point of sale is a relevant differentiator to influence consumers' purchasing decisions. Among the main techniques, the correct display of products in the pharmacy is the pillar for increasing profitability. The planned presentation with  visual merchandising strategies for products in a pharmacy is very important to arouse customer interest. This is a simple action that helps to facilitate the choice and increase the average ticket. Want to know how to do it? In today's post we bring important information to have an incredible point of sale! Continue reading and see 5 strategies for displaying products in the pharmacy in an intelligent and promising way! 5 tips for perfect product display at the pharmacy The market is extremely competitive and gaining customer preference is essential for results. It is a factor that needs to be constantly targeted by actions to attract attention and promote a good experience for the public.


In this sense, product display strategies are essential phone database  to keep consumers engaged and at the POS for longer. These are measures that make choices easier, explore the senses and provide a pleasant purchase. Check out the main strategies for improving product display in the pharmacy below! 1. Separate by sectors Separating products into departments is the first step to organizing the POS and making it easier for customers to find what they are looking for. Therefore, plan brokers and identify each sector, signaling in a clear and intuitive way. 2. Count on a good layout The layout project is essential for the strategic organization of each sector and shelves at the POS, including the flow in which the customer will pass. Therefore, count on specialist professionals and develop a personalized layout in your pharmacy.



Bet on the use of colors To promote a smart and attractive product display, combine colors and sizes of your products in each sector. This simple strategy has the potential to attract customer attention and facilitate the purchasing decision. 4. Position products on shelves Another tip that deserves special attention is the positioning of products on each shelf, from the store entrance to the cashiers. The idea is to develop a  planogram for your pharmacy and think about the best position from the customer's point of view. 5. Take advantage of the gondola ends Gondola ends should not be ignored, as they are important for strategically displaying products and increasing sales, as is the case with promotions. This is a perfect place to highlight certain items and encourage sales. The consequences of neglecting product display An organized pharmacy, with a personalized layout and displays has greater possibilities of transforming the  customer experience . Even more so when the service is of high quality and the prices are attractive, essential factors for success.