With Google Ads, the air conditioning company saw an increase

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Due to the increase in the Earth's average temperature and the impacts generated by climate change, the air conditioning market continues to boom! According to the Technavio report (2020), it is estimated that by 2025 the sector should reach global revenue of R$103 billion, with growth of 3% per year. Without a doubt, the perfect opportunity to invest in attracting new customers through Google Ads! Attentive to market movements and opportunities, an air conditioning company hired Integração Digital, an agency specializing in digital marketing, to increase its customer base and brand visibility in the digital scenario. After a year of partnership and investment in Google Ads, the company increased its conversions by 175.8% . It also increased its conversion rate by 33.2% , in addition to reducing the cost of acquiring new customers by 25.6%.

Today, it continues to grow and enjoy this wave. Do you want to know how this air conditioning company managed to stand out in the sector, just by investing in sponsored campaigns on Google Ads? Continue reading and find out which strategies were used and what to do to obtain good results and dbtodata.com increase your sales. Google Ads strategies and their results In times of pandemic, the race for new customers only increases. In addition to dealing with market saturation, companies need to learn how to overcome high inflation rates and the constant decline in the global economic scenario. On the other hand, the period of isolation intensified the use of the internet, making social and consumer relationships even more digital. In order to remain competitive in the market and, with the intention of taking advantage of on-demand purchasing, this air conditioning company decided to invest in digital marketing.



After being hired, the Digital Integration team carried out a detailed analysis — based on a survey of the company's macro and microenvironmental aspects — to then build the ideal strategy for the air conditioning company. This, based on your objectives and respecting the budget. Due to the moments of instability in which the world finds itself, and the need to obtain results in the short term, it was decided to implement sponsored campaigns on Google Ads. This is because, with the right audience and optimizations, even with a moderate initial investment, it would be possible to bring results more quickly. And that's what happened! Today, when comparing the numbers from June and August 2021 , it is possible to see a significant increase in results. Check out the graph below: It obtained 91 conversions (leads) in August, an increase of 175.8% compared to June.