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The square known to many users, appearing in news and on the brand's website, allows you to track the status of shipments, find the nearest parcel locker or gain access to information about the shipment. screenshot of the chat from the inpost.pl website Screenshot from the inpost.pl website Another example of chatbot marketing is the support provided to CCC brand customers. The chatbot helps consumers search for products, select the size, find the nearest store, file a complaint and allows them to check the status of the order. chat screen from ccc.eu Screenshot from ccc.eu Why is it worth choosing chatbot marketing? Chatbot marketing is a great way to build relationships with consumers and improve the purchasing process. This system not only saves time and money, but also maximizes sales through interactions with customers. Thanks to chatbots, users immediately get answers to their questions, and their tendency to convert significantly increases. The use of chatbot marketing brings many benefits that are important for brand development. Here are the most important ones: higher quality of service, better relationship with target audiences, availability 7 days a week, 24 hours a day, ability to interact with many consumers at the same time, effectively increasing sales and conversions. Thanks to chatbots, you can also offer customers various types of discounts, lotteries or competitions, promoting the brand and increasing interest in its services. Chatbot marketing – summary Chatbot marketing has become a permanent part of the promotional strategies of modern companies. Full automation, the ability to support customers in purchasing processes and wide use in the advertising field are just a few advantages of this solution. Therefore, it is worth consulting a professional interactive agency that will create a useful chatbot that will improve the functioning of your company online. Chatbot marketing is a relatively new technique, but it is quickly gaining popularity. Many business owners have found out how effective it is, so it's certainly worth using it in your marketing plan.
According to preliminary analyses, Bard provides users with detailed and reliable Special Database data (meets the required fields), while Chat GPT tends to present incorrect information (e.g. it may not cope with mathematical tasks). Bard answers any question to a much greater extent, and Chat GPT provides factual information upon a given text command. As you can see, Google Bard is much more technologically advanced, and therefore more useful, than Chat GPT. What it comes from? Microsoft-backed OpenAI was something of a pioneer in content-based artificial intelligence – a language model. After introducing the service to the market, Google had the opportunity to observe user behavior and analyze the mistakes that were made when creating Chat GPT. The second stage of verification of detailed data about the advantages and disadvantages of this tool allowed Google specialists to develop a more efficient, better and more useful system that meets the expectations of modern users. Microsoft has, in a sense, paved the way for Google in this ever-evolving industry, giving Bard full scope to become one of the best tools in this category. What can we expect in the future? Chat GPT and Bard's race to become the leader in the AI-powered industry has only just begun.
Can you expect a response from Microsoft? Will Chat GPT be optimized to match the announced benefits of Bard? Maybe. How will this impact the market? High competitiveness brings many benefits from the point of view of consumers. Companies, wanting to gain new customers and increase their shares, will strive to present their customers with the highest quality products. Thanks to this, tools based on artificial intelligence, i.e. Chat GPT and Bard, will be constantly improved, which will certainly improve the experience of Internet users. It is worth mentioning that Bard is just being introduced to the testing phase. Therefore, it will be possible to draw reliable conclusions once the tool is made available to a wider audience (as was the case with Chat GPT). Nevertheless, the Bard and artificial intelligence functionality announced by Google arouses curiosity, which will certainly translate into its popularity.
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发表于 2023-12-2 14:01:26