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Since there is no significant difference between reviews displayed on mobile and desktop, the same strategy used to encourage satisfied customers to leave reviews should be beneficial for both platforms.
Distance As with desktop, the distance breakdown for the Local Pack on mobile is in line with Google Maps. Once again, 70% of the results ranked within 2 miles of our location , with an additional 22% between 2 and 10 miles away, and 6% between 10 and 50 miles away.
img-semblog Similar to the Local Pack Desktop and Google Maps Country Email List results, when we broke down the median distance by category, we found that the Automotive category ranked from a significantly greater distance .
On mobile, the median distance was 3.6 miles, while the runner-up, Sports & Recreation, had a median distance of 1.7 miles. Once again, the Beauty & Fitness category had the shortest median distance at 0.3 miles.
img-semblog Analyzing the results As with the Local Pack on desktop, we found notable similarities between the Local Pack on mobile and Google Maps.
Approximately 69% of listings in the top 3 positions appeared on both platforms, although not necessarily in the same position. Instead, about 52% of listings appeared in the same location on both platforms.
However, the Local Pack results on mobile and desktop were not identical.
Approximately 77% of cards appeared on both mobile and desktop, regardless of location. If we consider both presence and position, the percentage drops to around 68%.
What can you do about it Encouraging your customers to write a review is not always an easy task. There are as many strategies to achieve this as there are companies with an online profile. The first step, of course, is to make sure that as many customers as possible have a positive experience with your business.
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发表于 2023-12-2 14:17:55
