SEO copywriting tips to improve your positioning

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An optimized content strategy has to use both copywriting and SEO. Discover how to write content for users that is also optimized for SEO; this way, you can get a better organic positioning which means more visits and clients. Creating a good article doesn't mean anything if your users don't reach it. Google receives more than 3,500 million searches daily around the world and its domination of search engines is inarguable. Throughout the year, its algorithms undergo a series of official updates, although in some cases, these changes aren't even officially announced. The goal of Google's updates is to improve the quality of the results that are offered to users after searching and take into consideration the positioning factors that determine the quality, authority, and relevance of each URL that is registered . Some of the most important algorithm changes that have been developed over the last few years are Panda (2011), focused on content quality; Penguin (2012), which rewarded the quality of the links; Hummingbird (2013, also called Google Colibri) .




which was designed to analyze the semantic search; RankBrain (2015), which helps to interpret searches to find results that don't precisely match the exact words of the query; or BERT (2019), which is also centered in better understanding user searches and decoding its context. Why explain all this? Because when we ask ourselves how to create a content strategy, we can't turn our back on Google and its demands, which are those of the users. The content marketing of Telegram Data today must integrate SEO from the beginning to achieve more relevant content for users and with it, more traffic and conversion. SEO Content Marketing: why is it so important? SEO content is a technique to achieve visibility in search engines. This goal crosses with others that the marketing department may have in their content strategy: create brand awareness and push users to conversion. However, both goals are compatible and must work in harmony: a better positioning on websites will give you relevance and traffic; we can push this traffic through CTAs or internal links so that clients go to your page and end up acquiring your products or services. Writing content for SEO is useful because it helps us give the best answers to users and, therefore, helps Google with the selection of our content, indicating the topic , the information we transfer, and why it's important. Thus, search engines, when ranking this content, will take all of these values ​​into account to select it and add it to the results in a specific position for a specific search. SEO works to give visibility to what copywriters write and optimize the relevance of their texts with a series of practices that must be applied.








If you want to read advice about how to write SEO optimized content, keep reading! Content Strategy and SEO Copywriting: how to position websites seo copywriting best practices Quality and Authority Even if we really want to position content well,it won't be possible if we don't have sufficient authority and quality for the search engines. These are due in part to Google's quality concept EAT. If your website is a leading voice in digital marketing, it's going to be very difficult to rank on differing topics, such as pets. Google algorithms are focused on positioning true and quality information and because of this, they select content from websites that have authority on these topics. KW research before writing We'll use an example of a blog post . This first step before starting to write is deciding the topic and, with that, doing keyword research that lets us know the keywords that users use to search for information about this topic. It's necessary when creating an editorial calendar. Along with the principal keyword , similar and secondary keywords must be remembered as well, and especially, boosting them with bold type and in headings to give more relevance and position them better. At the same time, it's important to favor a natural reading in that the use of keywords isn't 't forced or too repetitive, given that Google keeps that in mind with its BERT algorithm. SEO copywriting keywords can be short tail or long tail, according to their extension: Short tail keywords include a maximum of 2-3 words: for example, "wedding dresses". They're more generic, less specific, and have a higher number of searches, but there's also more competition and, therefore, a higher difficulty for positioning with them.