We understand that

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By sending users to non-functional links. This situation can have negative consequences both on the user's experience and on the company's image. When a user is directed to a link that does not work, frustration and disappointment are generated, affecting the confidence in the promoted services and products. The risks associated with non-functional links do not stop only at the level of user perception, but also extend to the general performance of a promotion campaign.

Algorithms of social media platforms can penalize non-functional links, affecting Kenya Telemarketing Data the visibility of campaigns and amplifying online promotion efforts. Thus, such an apparently minor mistake can have a substantial impact on the objectives established within social media promotion strategies. The need for periodic verification of links In order to avoid such problems and to ensure a smooth user experience, it is essential to integrate into our social media promotion strategies a periodic link check.



As social media service providers ,  functional links are the link between our message and the target audience. An effective online promotion strategy involves not only creating attractive ads, but also ensuring that users are directed to the correct destination. . To promote inactive offers The negative reaction of users to expired offers A strategic error in social media promotion is represented by the promotion of offers that are no longer valid or that have expired.