some unique formatting or uncommon elements

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Problems With Distribution There are two major issues with retail distribution. The first is that you are limited to the requirements ALL retailers impose. That generally means meeting Amazon’s standards, since almost all retailers use them as a benchmark. If your book uses , there might be some restrictions to deal with. The second and more glaring problem you’ll run into is the retailer mark-up. You’ll see this called a wholesale price as well.


Basically, these retailers are going to mark up your base price (with Lulu, this South Africa Email List is the print cost) by a factor of two. Here’s an example using our pricing calculator. The book is a Paperback US Trade, 200 pages using Standard Black & White ink. Retail-pricing-for-Distribution-example As you can see here, the distribution fee is $9.29 for USD, driving the price of the book up substantially. I’ll touch on some options you have to work around this later on. First, let’s look at how you prepare your publication for retail distribution and what the retailers require.




Select A Goal: Where You Sell The first step is to identify your goal for the book. We mark this right after you select the Product set you’ll be using with our Select A Goal step. Select-A-Goal-For-Distribution Distribution channels have some specific formatting, design, and metadata requirements. Remember, just because Lulu can publish and print a book, that is no guarantee it will pass retailer distribution checks. To help you make the process easier, Lulu offers specific instructions for Print and Ebook distribution.