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A persona is a symbolic model of a customer who is targeted by a product or service.It is one of the concepts frequently used in marketing, such as considering marketing measures according to the persona you have set.When setting up a persona, you will mainly set the following items.nameagesexincomevaluesFamily structurelifestyle etc.
Create a typical fictitious person that your company targets by setting Bosnia and Herzegovina Phone Number List detailed information as if it were a real person.Difference between persona and targetA term that is often confused with persona is "target."The biggest difference between the two is that the amount of information in the customer model that is set is overwhelmingly different.Difference between persona and targettargetThe target audience is ``female office workers in their 20s'' and ``men in their 50s in managerial positions.'' We set a fairly wide range of user groups based on information such as gender, age, and occupation.
PersonaA persona creates a profile of a single customer by incorporating various information such as income, occupation, and values.Personas require a more realistic image of the customer compared to the target, so the details of the persona settings differ greatly.What is persona marketing?Persona marketing is a method of creating products and services and assembling sales strategies that meet the needs of personas.We will proceed with marketing based on the information set in the persona, such as ``This persona has this kind of lifestyle, so this kind of product should be in demand.
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发表于 2024-2-17 14:23:27