But these can be tricky to get right

cimeb91676@roho

This saves us valuable time and lets us concentrate on writing an introduction that will make leads want to click through and view content. 6. Implement a smart campaign Many companies that use marketing automation software mainly use workflows to nurture their leads. and quickly get unwieldy if they aren’t used with a specific objective in mind. At Plezi, we mainly use the key feature of our software to nurture leads, the smart campaign.


Based on the content that leads have viewed, a smart campaign can determine their deutschland phone number position in the buyer’s journey, their interests, and intention. This lets you personalize the emails and content that you send them to a very high degree. It also frees up time for your marketing team, who no longer have to create and manage workflows manually. 7. Nurture leads on multiple channels Email is certainly a very effective channel to nurture leads. But in today’s B2B environment it shouldn’t be the only one you use. You need to effectively be present where your leads are.




In addition to email marketing, this might typically involve things like sharing content on social media or using a paid retargeting advertising campaign. Although a channel like social media is typically used to generate new leads, it can also be a good place to nurture existing leads as well. By sharing content on social media, you increase the reach of your content. It also gives you an opportunity to multiply touchpoints with leads by interacting with them and answering their questions.