Create a system that makes it easy to run the PDCA cycle

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In order to succeed in digital marketing, it is important to create a system that makes it easy to run the PDCA cycle.If there is a shortage of personnel or the workload is too high, even if the PDCA cycle* can be carried out, it will not be possible to come up with specific improvement plans, or it will be difficult to make improvements themselves.


Therefore, it is necessary to create a system that has sufficient staff Special Data and workload. If your company does not have enough human resources to carry out digital marketing, consider outsourcing to an outside company and build a system.*Cycle of Plan → Do (Execution) → Check (Evaluation) → Action (Improvement)[Point 4] Use multiple measures and channels togetherDigital marketing can be more effective when used in conjunction with multiple measures and channels.This is because it increases the number of points of contact with customers, making it easier to raise awareness and increase sales opportunities.





For example, with SEO, you can acquire a group of users who are searching with concerns. However, there are some characteristics that make it difficult to capture potential customers.On the other hand, if you are using SNS, you may be introduced as a recommended post or use advertisements to get noticed by potential customers.In this way, by using multiple channels together, you can get closer to achieving your goals. When conducting digital marketing, utilize multiple measures and channels.