Ecommerce Marketing Trends 2021

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8 new e-commerce trends Automation, the new standard in the digital industry Personalized marketing, the new expectation Natural referencing on Google Image Optimizing the customer and purchasing experience Video marketing, to reach even more Augmented reality improves online shopping Multiply payment methods Mobile shopping, always in the news Today, more than ever, e-retailers need tools and techniques to remain competitive and defend their market share. So it's no surprise that this year's hottest strategies are focused on creating an online shopping and communication experience. The global pandemic has impacted every business. Retail has been particularly disrupted, forcing customers to adopt new purchasing habits and increasing their expectations from brands.


Digital marketing has therefore also necessarily evolved accordingly with the development of virtual platforms for online events. Yet with new technologies, behaviors and trends rapidly emerging, marketers must look even further into the future. So, in 2021, would content still be king? On which Bosnia and Herzegovina Mobile Number List platforms should brands invest their time and money? How can marketers better engage and retain customers? Since it's never too early to start researching, strategizing and planning, here are our predictions for Online Marketing trends in 2021. 8 new e-commerce trends Automation, the new standard in the digital industry With increasingly sophisticated technologies in digital marketing, it is no surprise that marketing automation is becoming mainstream in the industry.




The customer journey is so dynamic and fluid, with dozens of touchpoints across multiple devices, that having sophisticated attribution models is the only way to predict outcomes and calculate ROI accurately. As the company grows, it will be almost impossible to track these numbers manually. This is where automation platforms come in. According to a Salesforce study , 67% of marketing leaders already use automation tools in their marketing strategies. Although automation software has been around for years, developers regularly release new advancements. In 2021, all of this technology will continue to evolve, allowing experts to better convert leads, generate personalized content , and track results.