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Based on your findings and the gaps youve identified, make a content creation plan outlining the content thats necessary to help you hit your goals. This should include A title Format A goal Promotional channels Why youre creating the content The priority level of the content This can be a simple spreadsheet, and should also include budget information if youre planning to outsource the content creation, or a time estimate if youre producing it yourself. . Audit and plan your earned media campaigns. Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time.


Look at where your traffic and leads are coming from if thats your goal and rank each earned Russia WhatsApp Number media source from most effective to least effective. You can obtain this information using tools like the Sources reports in HubSpots Traffic Analytics tool. hubspot traffic analytics tool You may find a particular article you contributed to the industry press drove a lot of qualified traffic to your website, which boosted conversions. Or, you may discover sharing content, which increases traffic. The idea is to build a picture of what types of earned media will help you reach your goals and what wont based on historical data. However, if theres something new you want to experiment with, dont rule it out just because its never been done before. . Audit and plan your paid media campaigns.





This process involves much of the same process You need to evaluate your existing paid media across each platform e.g. Google Ads, Facebook, Twitter, etc. to figure out whats most likely to help you meet your current goals. If youve spent a lot of money on Ads and havent seen the results youd hoped for, maybe its time to refine your approach, or scrap it altogether and focus on another platform that seems to be yielding better results. Use this free guide for more on how to leverage Google Ads for your digital marketing strategy. By the end of the process, you should have a clear idea of which paid media platforms you want to continue using, and which if any youd like to remove from your strategy. . Bring your digital marketing campaign together. Youve done the planning and the research, and you now have a solid vision of the elements that will make up your digital marketing strategy.