But trust does not exclude control

kebavot208@mcum

From your marketing automation tool, you can program your content by setting certain solicitation rules. Then let the technology do its job: marketing automation works in perfect autonomy. Track the performance of your triggers You can trust your trigger marketing strategy.  It is important to regularly monitor the performance of your triggers. For example, check the open rate, the click rate or the conversion rate of your different emails.

Measuring and monitoring these indicators will allow you to determine the Phone Number Data relevance and effectiveness of your scenarios. Demonstrate continuous improvement Depending on the performance of your different triggers, don’t hesitate to set up action plans. For example, if an e-mail shows limited results… Ask yourself about the quality of the copywriting, or the context of the sending. Is it the content that is the problem? Or the relevance of the trigger? The implementation of your first trigger (and the following ones!) must be based on Test & Learn. Act, analyze, learn… Then adapt, to perform better! To conclude: 3 figures to remember about trigger marketing Action, reaction: that’s how to summarize the principle of trigger marketing.




The actions of your prospects and customers can trigger a reaction from your company, such as the instantaneous sending of a personalized email. In B2B, this marketing automation brick has been proving itself for many years. The figures confirm it: Email trigger marketing campaigns are nearly 500% more effective than mass emailing campaigns (BlueShift). To get started, don’t hesitate to create a welcome trigger.