This helps customers get high-quality advice and a better

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Take care of customers and create interaction Train and improve staff skills to provide professional and dedicated service to customers. For example : MNO cosmetics store trains employees on products, how to use them, and whether they are suitable for each skin type. shopping experience. Create special promotions, offers and events to attract customers For example : PQR Supermarket regularly organizes discounts, promotions and fun events, creating excitement and attracting customers to return. Use technology to interact and record information about customers. From there, creating a personalized experience for each customer.




For example : XYZ bookstore uses a customer management system and Email Data records each customer's reading preferences. From there, suggest suitable books when customers come shopping. By applying these strategies, Brick and Mortar businesses can differentiate and attract customers, while increasing loyalty and increasing sales. What is brick and mortar? Take care of customers and create interaction The future of the Brick and Mortar business model In this section, we will evaluate the necessity of the B&M business model as well as the reasons why it still exists today. Subject to fierce competition In fact, there are many examples of how online products and services have "suppressed" traditional Brick & Mortar stores.






Retail stores are the ones most heavily affected when having to compete with large e-commerce platforms such as Shopee, Lazada, Tiki, Sendo. Because physical space is limited, stores may not have the items customers need. Therefore, online stores will be the choice of customers. Today, we can find countless products on sales websites and e-commerce platforms. Nearly all daily consumer products can be ordered. Read more about: What is an e-commerce platform ? Current e-commerce floor models Cannot be completely replaced Although the B&M business model has been somewhat exposed to competition from online stores and services, it cannot be completely replaced. Some industries and services grow most strongly when implemented under the Brick and Mortar model.