We pay on average anywhere from $0.15 to $0.50 per click on video campaigns,

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The interest targeting excluding Facebook fans audience PBJ Marketing used, on the other hand, had a cost per conversion of $98.45 and a ROAS of $2.22. “During the final stages of the fundraising campaign, we quickly lowered the daily budget and bids for the interest targeting and prioritized on high return audiences,” he said. “A perfectly segmented account allows us to clearly identify where the opportunity is and spend our client’s money on the best audiences.” 8. Refresh your creative Miller said to refresh your Facebook ad creative every two weeks to avoid ad fatigue. Jomel Alos, online PR lead and content marketing strategist at digital marketing company Spiralytics, agreed.


“One of the most common problems we see with our clients before they Benin WhatsApp Number hire us is their failure to refresh their ad visuals,” Alos said. “Once they see that an ad is performing they don’t monitor its frequency anymore, which results in ad fatigue, or the point when the audience is already too familiar with the ad.” This causes ad performance to drop off precipitously and makes it difficult to scale your Facebook ads. Alos pointed to a case study with what he called a healthy campaign with consistent CPC/CTR/CR and CPL for the first six days. On day seven, however, CPC and CPL started to increase, as everyone targeted had seen the ad four times on average.






And as fewer users click on your ad, Facebook starts to lose money and must decide whether to stop showing your ad or to charge you more, Spiralytics noted in a blog post. To prevent this, advertisers should report on ad-level conversion metrics daily. And, Spiralytics said, after a few ads run, you’ll get a feel for your range of impressions/person for where the ad will fatigue, and you can indicate this metric in your reports and pause ads as they approach the fatigue point. 9. Take advantage of video Damon Gochneaur, founder and managing partner of digital marketing firm Aspiro Agency, said his .1 tip for reducing the cost of advertising on Facebook is to use video anywhere you can. “Video is on average 10% of the cost of carousel or single image ads,” he said. “