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So why did Taobao and WeChat stop interoperating years ago? The essence of Taobao is to search for e-commerce, so in Taobao banned Baidu crawlers and wanted to keep the product search habit within Taobao. This decision was very successful, because at that time Taobao was the only one, e-commerce was about equal to Taobao shopping, and other diversion platforms were Not safe, something to beware of. In , out of the judgment that "the entry point for e-commerce traffic should be grasslands rather than
forests." Looking at it now, this decision has a huge negative Malaysia Phone Number Data impact: firstly, Taobao cannot serve the massive WeChat payment users; secondly, Taobao cannot effectively reach in an APP with billion daily active users, and cannot continue to use WeChat like Pinduoduo when it started. To steal traffic, even if Alibaba is willing to spend money, it cannot buy traffic from WeChat, which has the largest user base. Internet platforms block each other's traffic, which is actually a choice between user rights. It and the later e-commerce platform's alternative for merchants
have become the main line of competition among Internet platforms for a long time. However, since , the country’s anti-monopoly efforts have continued to increase, and now the choice of one or the other on the Internet has basically disappeared. Today, no platform has the willingness or ability to choose one from the other, and the Internet has returned to healthy competition. At the same time, a new type of "retail-supply relationship" has emerged. Brand merchants
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