You click on when you search the web

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If SEA is not everything, it is an integral part of your web marketing strategy. Be present in 1st position What link do  Naturally, you tend to focus on the first results on the Google page. Like you, Internet users (consumers AND professionals) looking for information, a product or a service do not often go further than the first page of their search engine. And few of them scroll to the bottom of the page… The CTR (click-through rate) of the link displayed at the top of the search results reaches almost 33%.


The link present in 2nd position obtains an already lower CTR (18%), and the rate Chinese Malaysia Phone Number List decreases further for the following links. Out of 100 people who use the Google search engine, 91 click on a result from the 1st Thanks to SEA – provided you bet the right price on the right keywords – you “force” the display of the URL of your choice in the first results. Example: you are an IT consultant, you purchase the key phrase “IT consultant”.




When a company needs IT services, it naturally enters the key phrase on its search engine: the ad you have configured appears at the top of the list of results. You have every chance that the company will click on the link, to be redirected to your site – and to contact you! propel your website into the first Google results Paid SEO: instructions for a successful Google Ads campaign Google largely dominates the search engine market – more than 90% of the market share.