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Whoever asks me for online marketing consultancy , I always ask to describe his idea and the reason why a customer should buy from him/her. The good consultant will refuse answers such as " The product we propose is unique and superior" or " The product does not yet exist " but will immediately try to identify a unique differentiating focus and motivation for purchase. Is your company description the same as your competitors? So the advice is to rethink your business idea before continuing. Identification of economic and marketing objectives Accurately defining economic objectives allows you to know how much you need to earn to make a profit and they are different from marketing objectives. Let's take an example: Economic objective: increase turnover by 10%; Marketing objective: increase customers, launch a new product, increase average spending per customer; Precise description of the market to be addressed The successful entrepreneur knows how much the reference market, the trends and the sectors are worth, because only in this way can he have a strategic approach to the business.
Many companies don't even know what their market share is and therefore don't know how to define how much budget to invest in marketing activities. Studying the market in detail also means knowing customer habits, average spending and many other factors. Furthermore, the effective Marketing Plan Denmark Telegram Number Data includes: Market sharing; Predictions for the future; The division allows you to divide the market into homogeneous segments of customers on which to carry out specific marketing actions, given that it is not very effective to address the entire market as a whole with a single campaign. The reason? The purchasing motivation of each customer segment is different and requires different budgets and actions. Forecasts are the constant verification of market trends to ascertain whether it is growing, stable or decreasing and its trend. balance Analysis of the company's competitive profile This is the comparison between the company and its competitors, to understand the real competitiveness on the market and is based on the analysis of three factors: Relative price; Differentiating quality; Market share.
The result is a clear map of the market in which the company operates and what are the keys to success for improving the perception of the product and service, as well as increasing the probability of purchasing. This is data that arises from market analysis , the task of those who work as marketing consultants . Drafting of the SWOT analysis The SWOT analysis ( Strengths, Weaknesses, Opportunities, Threats ) is important for discovering the GAP between company weaknesses and market demands , allowing any poorly thought-out marketing campaigns to be blocked immediately. swot analysis photo Preparation of the PEST analysis The PEST analysis is an analysis of the competitive scenario in which the company operates and allows you to make medium-term strategic choices, identifying all the factors that influence the competitive context. The objective is to measure the company's ability to face market evolution and a possible crisis.
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发表于 2024-3-14 17:26:51