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Marketing MaphomemarketingWhat is Canada People lead generation? Techniques for acquiring prospective customers and key points for successlead generationmarketingDo you know about "lead generation", a method of acquiring new potential customers (leads)?In order to acquire quality leads, sales and marketing personnel should have a deep understanding of lead generation.In this article, we will explain the basics of lead generation. table of contentsWhat is lead generation?Differences from lead nurturingLead generation methodsowned mediaWeb advertisingemail marketingSNSSeminarexhibitionMaterial download siteKey points for successful lead generationSet KPIs firmlyCustomer journey visualization Create content that aligns with prospect intentLeverage marketing automation toolssummaryWhat is lead generation?"Lead generation" refers to all activities to acquire new potential customers (leads) who are interested in your company's products and services.

The word generation has the meaning of "creation/occurrence." The process to increase the number of business negotiations and increase sales starts with lead generation.In order to increase the number of customers for both BtoB and BtoC, you must get them interested in your products and, if necessary, negotiate a deal. To do this, you need to collect potential customer information (names, email addresses, etc.) online through websites, advertisements, and SNS, and offline through seminars and events.The approach methods that resonate with potential customers vary depending on the characteristics of the product and the era.