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Why it's important and how to create responsive newsletters for your brand More and more people are now reading emails on their smartphone or tablet, rather than on a desktop computer. To do email marketing effectively, it is therefore necessary to take this into consideration, and therefore design emails that do not present viewing problems on mobile devices. Let's see specifically what it means and how to create responsive newsletters . Why doesn't a desktop email “work well” on mobile? An email designed for the desktop can be 600 to over 800 pixels wide , dimensions that, if maintained on the small screens of a smartphone or tablet, would force the user to continuously scroll left and right to see the entire content of the message . In addition to choosing suitable graphics and templates, it is therefore essential to ensure that the user experience is fluid and satisfactory, even (and above all) on mobile devices, where emails risk appearing poorly formatted and difficult to read, therefore ineffective. The conversion rate is undoubtedly affected , because the user, discouraged by a negative browsing experience, tends not to read the content.
This is what is meant by “responsive newsletter” The newsletter is an email message sent Estonia Phone Number List periodically, free of charge, to all people who have signed up to the service and, therefore, have given consent to receive it. Its nature is purely informative, therefore it contains updates and various information on the brand, the reference sector and so on. As mentioned, 75% of users say they read emails more often on smartphones than on other devices, so it is essential to make reading fluid and easy by creating responsive newsletters , a type of newsletter designed to automatically adapt to the screen size of the device used by the recipient. In this way, it provides an optimal reading experience whether on desktop computers, tablets or smartphones. This means that the newsletter layout , text, images and graphics are resized and rearranged to make it easier to read on smaller screens. The recognition of the multimedia station occurs automatically once your subscriber has opened the email message. Creating responsive newsletters also allows you to avoid problems related to loading times .
In fact, even if the hardware of smartphones and tablets has made great strides, these devices are still not able to best compete in terms of performance with those of PCs. Furthermore, there is the reduced internet connection that can exist when connecting, for example, to a free wi-fi network. The structure of a responsive email or newsletter is not fixed, but in general a design is used that includes: a single column structure with the various elements stacked below each other, rather than side by side as in the desktop view smaller images larger texts calls to action resized to be large, clearly visible and easily clickable with the thumb, which is the most widespread interaction mode on smartphones How to create responsive newsletters? With Ermes Pro! Modulating all the elements of the email allows the structure to adapt to the space available; This design “elasticity” is achieved through the use of CSS media queries that modify the email based on specific rules, or sets of styles, that are applied based on the detected screen.
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发表于 2024-4-30 14:30:28