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发表于 2024-4-30 14:35:47 | 显示全部楼层 |阅读模式
STARTUP NOW - Facebook Custom Audience - Facebook Remarketing STARTUP NOW - Facebook Custom Audience - Facebook Remarketing - Website Traffic Set additional settings in the details of previously visited websites. After that, we can set how far back Facebook will choose people who have visited our website. Facebook itself allows going back up to 365 days. When we choose the retrospective period Always name your target audience at Audience Name. Setting this name Set it any way so that we can come back and read and understand, such as ABC Website Visitor January-March2019, etc. STARTUP NOW - Facebook Custom Audience - Facebook Remarketing - Website Traffic 2 When you press Create Audience, it is equal to completion. Facebook's system will calculate the target audience as far back as the number of days we want. How many people visit our website? And how much is ready to be used to shoot Facebook ads? Creating a Custom Audience with people who have participated with our Fanpage.

If your business doesn't have a website yet? We can also do Remarketing within Facebook itself by sending repeat ads to people who have interacted or done something with our Facebook Fanpage, such as viewing a video that we posted or clicking to open the Canvas that we advertised, etc. Or even have interacted with our fan page going back 365 days! How to create a Custom Audience for Remarketing with On-Page Engagement When we arrive at the Audience page –> click “Create a custom audience” and select “Engagement” (engagement). STARTUP NOW - Facebook remarketing - Engagement When selecting Engagement, there will be Personal Injury Marketing Mailing List various options for customers to engage with our page, such as people clicking to view the video, people filling out our forms, people clicking to view the Canvas, people interacting with Facebook Fanpage or Instagram. Type 1: VIDEO ENGAGEMENT: Create a Custom Audience from people who have clicked to watch our video.



When you press Engagement as in the picture above –> select the topic “Video” Next, we can set additional settings. In the Engagement box: Select how long the person is viewing the video, such as 3 seconds, 10 seconds, 25%, 50%, 70%, 95%. In this section, it is recommended that you should not choose 3 seconds because the person's Facebook That may play automatically. But they weren't really interested in watching our video. After that, select the duration. How many days ago was the person who watched the video? Don't forget to set your name at Audience Name. Type 2: CANVAS ENGAGEMENT: Create a Custom Audience from people who have clicked on our Canvas. In addition to posts in Video Format, we can do Remarketing with another post format, which is the “Canvas / Fullscreen Experience” format. STARTUP NOW - CANVAS Example of a post in CANVAS format that when clicked It will open to full screen, full screen, able to put pictures or videos and various links. To get started, click “Create a custom audience” and select “Engagement” –> select “Fullscreen Experience”.

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