What to include in a competitor analysis

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According to the relationship with the bank brand In times where consumers have significant decision-making power when choosing a banking institution, it is essential to provide the best experience to earn their loyalty . Another way to classify the types of bank customers is based on the perception they have about the brand and the level of loyalty they adopt from it. No co-creators This group is characterized by knowing very little about the bank and not generating a bond of trust with the brand . These are passive consumers when administering and managing their capital with the bank. skeptics This type of bank customer presents a particularity. Although they are actively involved in the finances and have a positive perception of the institution, they do not seem willing to promote the brand or commit to it.

They are customers looking for an acceptable service with a practical and utilitarian purpose. neutrals These consumers are somewhere in between. They have a high level of knowledge about the institution and a good perception of the brand . However, in order Phone Number List to become co-creators, they need one last push: a personalized and positive experience that boosts their loyalty . co-creators Finally, there are the types of bank customers with the strongest loyalty ties . This segment brings together people with great knowledge about the bank and trust in its capacity and transparency . They are characterized by experiencing positive feelings towards the brand and are willing to share their experience with other customers . Find out more about these types of bank customers, read: What is a brand ambassador: its importance and functions in a company.



According to the needs of users Another way to segment the types of bank customers is based on the experiences that users are looking for . In this case, consumers can be divided into: nomads This group of banking clients is characterized by the need to be in control . They seek self-management and service experiences , where the information is at their fingertips to manage everything by themselves. At this point, digital and technological resources are key to being able to manage everything at any time and from anywhere. Also, they highly value a personalized experience , based on data about their tastes and preferences. hunters Hunters are characterized by looking for the best offers and promotions.