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Employer branding can be divided into internal and external. Internal activities are directed to the company's employees. They focus mainly on creating an employee-friendly environment. To this end, companies undertake a number of activities, such as creating a friendly atmosphere and development opportunities. In addition, they invest in human capital, thus organizing a number of competitions or individual training. The Employer Branding Agency also recommends implementing activities that make life easier for employees.
For this purpose, companies choose office buildings with kindergartens, clothes laundries or gyms. So that the employee's life is concentrated in one place. On the other hand, external employer branding is aimed mainly at potential employees. The aim of these activities is Belgium Email List to create an appropriate image of the company as an attractive employer. Employer branding can be divided into: external; internal.
Examples of external activities: participation in job fairs; organizing special days at universities; social media activity; media relations activities. Examples of internal activities: organization of picnics; training and courses for employees; internal communication; communication in social media. Employer branding agency and the concept itself The term employer branding was first used in 1990. It was during a conference organized by the Chartered Institute of Personnel and Development.
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