How to increase the company's Market Share with Inbound Marketing

ruhul1318

Market Share represents the market share that a company has in its segment or in relation to a specific product. In other words , among the competitors, which one has the largest market share, selling more?

If you already know what your share is in this market and it is below expectations, you also know that the answer to improving this number is quite simple: increase your sales, surpassing your competitors, and, consequently, your market share.

How to increase your company's Market Share with Inbound Marketing

But how to do this?
Price, innovation, marketing and advertising, customer focus, are answers that are certainly on the tip of your tongue. In my opinion, understanding your consumer is a crucial factor in understanding why your product is being valued or not. And, more than that, understand that your consumer has changed and your marketing also needs to change.

Today, 90% of Brazilian consumers research online before making a purchase, according to a study carried out by Email Data the Credit Protection Service (SPC Brasil) and the financial education portal 'Meu Bolso Feliz'.

Furthermore, people do not want to be interrupted in their activities with invasive advertisements. To give you an idea, 419 million people around the world have downloaded ad blockers on their cell phones, according to PageFair, and, according to research by Hubspot, 77% of consumers said they prefer to add filters to receive relevant advertisements rather than blocking ads completely.

This data shows us that people no longer have patience for mass advertisements that are not relevant to them. Therefore, if we want to increase our market share, we need to rethink our marketing strategies.



And it's not just me who says this, but other professionals who have already tested Inbound. This methodology focuses on valuable content to attract your audience and not advertising. It's the result? A study carried out in partnership between HubSpot and MIT , based on information from around 5,000 Hubspot customers around the world, demonstrated that, when implementing the methodology, 92.7% of companies noticed an increase in lead generation, with 42 .2% detected an increase in leads that convert into sales. So that you understand how Inbound Marketing can help your company in the challenge of gaining more space in your market, we have put together some tips on how to use the methodology.

Focus is essential

Develop personas
Develop useful content for your client
Encourage your consumer to take the next step
Despite being one of the pillars of marketing, many companies make the mistake of developing their digital marketing strategy without focusing on a specific audience.

Knowing well the group of people you want to reach allows you to understand the real problem they face and, consequently, to offer assertive solutions, through targeted speech.