Expectations trends and tips for Black Friday 2021

forid8789

Black Friday  originated in the United States but was imported to several countries, including Brazil. The date has become one of the most special of the year for commerce, both physical and virtual. Black Friday 2021 will be no different and promises to break sales records.

Black Friday 2021 promises to be an excellent Phone Number Data opportunity for both consumers and retailers. Check out the trends and strategy tips for this special day here.

Black Friday in Brazil
The first Black Friday in Brazil took place in 2010 and was held only online. It had the participation of the 50 largest retail chains in the country and had a turnover of just under R$3 million.

Black Friday is gaining more and more relevance and each year surpasses previous numbers. In the last year before the pandemic, Brazilian retail revenue surpassed the R$3.2 billion mark .

Black Friday in the pandemic
With the adoption of home working and social distancing during the pandemic, the consumption habits of Brazilians have also changed. With the decline in the tourism, services and retail sectors, spending turned to online consumption.




Furthermore, electronics, cell phones and household appliances are no longer the best sellers and have given way to fashion and home, health, construction, decoration and entertainment items.

Black Friday 2020 had a great year, resulting in a 31% jump in revenue and reaching R$5.1 billion . So, check out what to expect this year below.

What should we expect in 2021


Black Friday, as usual, always takes place on the last Friday of November, so that there is a complete destocking of products in the stores and there is a replacement for Christmas, in 2021, Black Friday will take place on November 26th .

According to the purchase intention survey carried out by Méliuz , 71% of people interviewed intend to go shopping during Black Friday 2021. Furthermore, this year consumers declared that they will buy items of personal desire.

Brazilian consumers are becoming more demanding, concerned about their purchasing planning and aware of the rights they have. Therefore, brands must follow strategies for Black Friday if they want to win over consumers.

In addition to price, there are other factors that directly influence the purchase:

shipping cost or free shipping
deadline;
credibility or security or website or application
cashback;
ease of payment.
Good practices for Black Friday
Check out strategy tips for Black Friday below

Think about a pre-campaign
Anticipate offers and think about a pre-campaign strategy to be recognized by the market and your consumers. This type of action can yield more profits and visibility for your brand.

Benchmark


It is important to carry out prior research into the prices offered by the competition. This way, you will not offer products with a higher or lower value than what is offered on the market. Remember to do benchmarking in advance to define your prices and strategies to be followed;

Create a complete journey
Think about all stages of the sale and establish a close relationship with the public. To create a complete journey and build customer loyalty, pay attention to consumer preferences.