How working on the product mix can improve your supermarket’s results

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The product mix in supermarkets is an important point in defining the store's strategy. There are several relevant aspects when choosing the mix, such as: consumer profile, area of ​​activity, seasonality, among others. Choosing store products correctly can help improve sales and even stock control, for example. Understand in today's post how the product mix can impact a supermarket and improve store management. What is product mix? Before understanding what it can do for your store, it is important to know exactly what a product mix is. The mix can be defined as the set of all items offered in the store, for this reason it must be of considerable size.

This way, it will be possible to reach multiple audiences within your supermarket. It is important to highlight that product mix is ​​different from: assortment, category and line. These concepts are also related to the items that will be sold, but are included whatsapp number list   in the mix. How the product mix in supermarkets contributes to the company's strategy Creating a product mix is ​​not a simple task, as it defines several issues for a store. Because of this, it is essential to define a mix plan, so that all the company's objectives can be achieved. Among the main issues involving the correct choice of a product mix are brand positioning, customer purchasing experience, inventory management and even consumer profile. These are certainly details that can make all the difference in your results.



Understand how the sales mix is ​​very important and what benefits and problems it can generate in your supermarket. Positioning The items offered in your store can serve as a way to position yourself, for example. The most “traditional” products, generally from the leading brands in each category, are usually part of the mix in all supermarkets. However, it's obvious that your store won't just have them, because it doesn't make sense for you to offer just one brand of product to the customer. Variety is part of supermarkets and consumers expect it too.

But how can products define the store’s positioning? It's simple, according to the purchase options you can give an impression of who the target audience is for your sales strategy. With an example it certainly makes it easier to understand what we want to say. Consider that a supermarket usually works with several lines of imported products, for example. It positions itself as a store that seeks to attract customers who are interested in this type of product.

Other stores may focus more on price, for example, to do this they will work hard with secondary brands in the market, with more aggressive offers and actions and reaching a larger percentage of the population. A great example is also wholesale, which has a mix of products aimed at large quantities, which is also a form of positioning. Promotion and sales planning You certainly already know that creating a strategic sales plan is a great option for improving results. For this to be done, having knowledge about the product mix and a good variety of items is essential.