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What is the buyer's journey? Nobody wakes up in the morning and decides: "Today I'm going to buy something." without even knowing what it is they want to buy. No, they first go through a purchasing process of research and consideration. What is the buyer's journey? Before people become customers, they follow a series of steps. They realize a problem and the need for a solution, consider the possibilities, weigh the pros and cons, and finally decide whether to do it or not. This process is called the buyer's journey. The buyer's journey consists of three steps.

Consciousness stage Consideration stage Decision stage Awareness stage In the first phase of the buyer's journey, your customer, also known as a buyer persona, realizes that they have a problem. Often without defining the problem and without a direct solution. He will orient philippines photo editor himself and look for information that fits your problem. In this phase you want to help. Provide information to show what options are available without immediately presenting your product. For example: I want a clean house, but I don't have the time or desire to clean it. Consideration stage In the second phase.



You delve into the possibilities. The buyer persona has defined her problem and is exploring options to solve it. This is where you present your options. Stay in the role of helpful, but show what options you offer and how they help. In this way, the buyer persona has multiple options from multiple companies. For example: I can hire a cleaning company, buy a robot vacuum cleaner, or ask another person for help. Decision stage In the third phase, the buyer knows what solution he wants and looks for a supplier. He will weigh all the pros and cons to make the best decision.