15 Questions You Should Ask About Their API Before Selecting A Platform

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A good friend and mentor wrote posed a question to me and I’d like to use my responses for this post. His questions were a little more focused on one industry (Email), so I’ve generalized my responses to all APIs. He asked what questions a company should ask a vendor about their API before making a selection. Why Do You Need APIs? An application programming interface (API) is the interface that a computer system, library, or application provides in order to allow requests for services to be made of it by other computer programs, and/or to allow data to be exchanged between them.

Wikipedia Just as you type in a URL and get a response back on a web page, an API is a method where your systems can request and get a response back to synchronize data between them. As companies look to digitally transform themselves, automating tasks through APIs is a great way to Buy Bulk SMS Service improve efficiencies within the organization and reduce human error. APIs are central to automation, especially in marketing applications. One of the challenges when shopping for a great vendor with a comprehensive API is that development resources and expenses are usually an after-thought. The marketing team or CMO may drive the purchase of an application and sometimes the development team doesn’t get a lot of input.






Buy Versus Lease It all comes down to whether you’re buying and owning the rights to everything your agency does or if they retain some of the rights to the work they’re doing. We always make this clear to our clients. We’ve developed some solutions with clients where we kept the costs low by negotiating a contract where we co-owned the assets.