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For example, data from CXL gives the following insights on bounce rate by website type: Chart showing benchmark bounce rates by website type. Source: “Bounce Rate Benchmarks: What’s a Good Bounce Rate, Anyway?,” CXL.com By industry: Chart showing benchmark bounce rate by industry. Source: “Bounce Rate Benchmarks: What’s a Good Bounce Rate, Anyway?,” CXL.com And by channel/industry: Chart showing average benchmark bounce rates by channel. Source: “Bounce Rate Benchmarks: What’s a Good Bounce Rate, Anyway?,” CXL.com Rather than relying on industry data, though, get a benchmark of bounce rates on your website and then make incremental improvements to the pages to try and get the bounce rate lower. In Google Analytics 4, you can drill down into the data to show bounce rate for different scenarios, which can be helpful for solving specific problems.




You’ll most likely need to customize each report to add the bounce rate metric. To do that, go to a report like Traffic Acquisition: Life cycle > Acquisition > Traffic Acquisition. Click the “Customize report” icon in the upper right section. Google Dubai Email List Analytics 4 report icons. Under Report Data, click Metrics. If you don’t see “Bounce rate” in the list, you can add it by scrolling down to the bottom of the list, clicking into the “Add metric” field and typing in “bounce rate.” Select the option, then click the blue Apply button to add it to your report. Google Analytics 4 Metrics section. Google Analytics 4 traffic acquisition report including bounce rate. To see the bounce rate per source/medium pair, click the Session primary…Channel Group dropdown just below the search bar and select Session source/medium. You can also see the bounce rate in your Audience report: User > User attributes > Audiences Google Analytics 4 Audience report. And you can check bounce rates for individual pages: Life cycle > Engagement > Pages and screens Google Analytics 4 pages and screens report.





How to Improve Bounce Rate The best way to improve the bounce rate of any given webpage is to start figuring out the possible causes of a high bounce rate. Each webpage will have a different set of circumstances. You will need to look at the whole picture, analyze how people are getting to the page and what they are getting when they land on it. Analytics tools can give you more data on the webpage as available to help rule out other problems, for example, speed issues. Other than that, study the content and the layout of the webpage — is it delivering on the intent of the place where the visitor came from (i.e. an email campaign, the organic search results, paid search, etc.)? Is it offering a good and easy user experience? Can people easily complete a task or find what they are looking for? You should also go through an SEO checklist to make sure the webpage is properly optimized in a way that keeps people on the page. Are bounces affecting your conversions? Our SEO experts can help solve the problem.