Investment needs and risk profile. The portfolio analysis can be found here in detail: Portfolio analysis: procedure The following graphic shows the procedure for portfolio analysis using the example of the BCG matrix. The procedure for other techniques. Such as the McKinsey matrix. Is similar. Portfolio Analysis Approach In the first step. It is important to clearly define and differentiate between the strategic business units. The strategic planning work in the portfolio analysis begins with the breakdown of the company into strategically relevant planning units. So-called "strategic business units" .SBU's. There are many different definitions in the literature.
The understanding here follows that of Hinterhuber and understands an Philippines WhatsApp Number List SBU as: Definition Strategic Business Unit .SBU. "An SBU is a combination of product.Market combinations. Product lines. Etc. Which together fulfill a function that is clearly different from that of other product. Market combinations stands out; it may correspond to a corporate or business unit. A function-oriented system. Etc. In which the company can achieve and exploit competitive advantages; it is defined without regard to existing organizational units on the basis of differences to the competitors” Characteristic features of the SBUs can be derived from this definition and beyond.
These include: independence of the market task. Social relevance of the market task. Differentiation from the competition. Achievability of relative competitive advantages. Relative independence of decisions from other business units. Management efficiency. SBUs is preliminary. The delimitation is to be understood as an iterative process. Ie the contents of the individual SBUs can change over time if this is required by analysis results or implementation considerations of strategies. Even later. The definition of the segments must be continuously checked and adapted to the constantly changing environmental factors.
发表于 2023-3-27 14:31:30
