Determine the timing of your messaging campaigns

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Price depends on the product There are some devices - due to their high price - that are purchased by wealthier customers, while there are other devices that are less expensive, and therefore available to a wide segment of customers, and this disparity in prices allows understanding the price sensitivity depending on the device to be purchased. 4- Suggest new features Behavioral segmentation is useful for making accurate predictions about which complementary products or benefits a customer might be interested in next, so behavioral segmentation was an important indicator for building recommendation engines. 5- Perfect timing It is difficult to determine when a customer is active so that you can send them marketing materials, push notifications, or any other messages.




Behavioral segmentation analysis allows you to optimize the timing of your messages, and choose the appropriate time to send what you want to send to your customers when they are active. 6- Enhancing historical information We mentioned earlier that Honduras Email List past behavior is a good indicator of future behavior, and future behavior can only be understood by referring to past behavior. The past can be used to predict the customer journey and also allow customers to be directed to the desired goal faster. Read also about: pricing strategy Tips for implementing behavioral segmentation These are some tips that help to segment and segment the market by implementing behavioral segmentation in your marketing campaigns: Remarketing campaigns based on previous user behavior.





Sending targeted content to user segments based on interests, average order value, frequency of visiting the website, and use of the application. Intensify marketing efforts on customers who have demonstrated their willingness to convert. , especially when users are active, to ensure their responses. Allocate messaging times so that delivery is according to the user’s language, location, and local events. Examples of behavioral segmentation These are some examples of behavioral segmentation according to its different types and divisions: In terms of timing : Starbucks uses behavioral segmentation to target regular customers in the morning while offering an incentive to bring them back every morning or at any time of the day. In terms of loyalty : Some stores run a rewards program, such as: buy 9 and get the 10th for free.