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According to the GDPR , informed and voluntary . Therefore, when collecting e-mail addresses, it is worth using two-step verification (double opt-in), which additionally confirms the willingness to subscribe. Transparent privacy policy You cannot forget to include information on the processing of personal data. Your website should contain a clear and understandable privacy policy that explains what data is collected, how and for what purposes it will be used. A well-drafted privacy policy increases user trust and can contribute to improving CTR and SEO rates . Avoiding spam and domain reputation When developing newsletter content, you must remember not to be classified as spam.
This is important both from the legal point of view and the SEO effectiveness of your website. Implement practices that are consistent with the Act on the provision of electronic services , as well as recommendations for e-mail marketing. Segmenting recipients and adapting content to Bahrain Email List their preferences can significantly reduce the risk of messages being marked as unwanted. The right to be forgotten Please remember that every message sent must include an unsubscribe option. This function is not only a legal requirement, but also an element that builds positive relationships with recipients.
The ability to unsubscribe from receiving newsletters is also an important aspect of good SEO practice - recipients who remain on the subscriber list are those who are more interested in your content, which in turn increases engagement and potential traffic to your website. Security of personal data All data collected as part of the newsletter subscription must be appropriately protected. Protection against unauthorized access , leakage of personal information and other threats is not only a legal requirement, but also a factor affecting the reputation of your brand.
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发表于 2024-2-17 13:49:41