What are your expectations for this product

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What additions might the company want to make to the product? How can the company retain your job? 3- Adapting the product to meet each level Once a company has information about how its product meets each level of customer wants, needs, and demands, it can tailor the product to better attract customers at each level. This may involve creating different versions of its product with more or fewer features. For example, a cake shop owner may realize that he or she can better fill the general product tier by offering plain, individual cakes. 4- Review sales results A company can evaluate the success of the Kotler model by evaluating changes in sales after its implementation.




A company's salespeople may focus on the levels at which they have made changes. This may help them adapt their product or advertising approach to better achieve goals at different levels. Philip Kotler's marketing strategy Philip Kotler, one of the co-authors Iraq Email List of the discipline-defining book, Marketing Management, defines marketing strategy as the process of creating, communicating and delivering value to a target market at a profit. Kotler goes on to say, creating value is called product management, you have to deliver value, that's brand management, delivering value is called customer management. So you're in three businesses: product management, brand management, and customer management. What are the product classifications?





There are four types of products, each classified based on consumer habits, price, and product characteristics: convenience goods, shopping goods, specialty products, and junk goods. Let's dive into each one in more detail. 1- Suitable goods Convenience goods are products that consumers buy repeatedly and without much thought, such as Crest toothpaste. Once consumers choose their brand of choice, they typically stick with it unless they see a reason to switch it, such as an exciting ad that forces them to try it or convenient placement in the checkout aisle. These products include chewing gum, toilet paper, soap, toothpaste, shampoo, milk and other essentials that people buy regularly.