Page experience is the experience a user has when

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This word is an acronym for the following four elements : What is EEAT? Experience *Meaning of experience High level of expertise Authoritativeness Trustworthiness Although these factors do not directly affect rankings, they are important in areas such as human health and safety, economic stability, and social welfare, `` YMYL (Your Money or Your Life).'' If your company's products or services fall into this category, please take a look. memo EEAT is the existing "EAT" with "E (Experience)" added. If you look at the page below, you will understand the importance of "E (Experience)" even more. (Reference: Google Search Central: “Latest information on quality assessment guidelines: Adding E of Experience to EAT” ) EEAT is also mentioned in the Search Quality Evaluation Guidelines (General Guidelines) introduced later .



How page experience affects Google search results How page experience affects Google list of phone numbers search results Source: Google Search Central “Importance of page experience and how to self-evaluate” Once you've created content that's valuable to your users, it's time to take a look at the page experience.  visiting a page, other than the content itself . There are four typical ones: About page experience Does the page load quickly? (Core Web Vitals) Is the page communication secure (HTTPS)? Is it easy to view on a smartphone (mobile friendly)? Are there any obstructions to the page (such as annoying interstitials or dialogs)? For example, think about when you go out to eat in the real world. Even if the food is delicious, you may feel dissatisfied if it comes out late or the restaurant is dirty.




In other words, the quality of a homepage (restaurant) cannot be measured solely by its content (food). This page also clearly states that page experience is a factor in improving search rankings . How important is page experience in improving rankings? Google Search is designed to always try to show you the most relevant content, even if the page experience is below average. However, for many search terms, there are plenty of useful matches. Having a great page experience will help you rank better in search results in these cases. (Citation: Google Search Central “The importance of page experience and how to self-evaluate” ) Although the quality of the content is important, once you've done some work, you can start improving the page experience. Please note that page experience is also explained in this media, so please check it out as well.