Tips to improve your marketing strategy on Pinterest

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Marketing a Pinterest
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Although Facebook, Twitter and in recent years Instagram have managed to capture the attention of thousands and millions of brands, Pinterest is also a social network that has had great success among various brands, giving them greater visibility and creating a new way to attract customers.


However, to have good results it is also necessary to have a good marketing strategy on Pinterest,  which must have high visual content. Experts suggest several steps to achieve a good experience using Pinterest as a brand:

1. Marketing on Pinterest: think about your goal
Initially you should think about what result you want to achieve with Pinterest. Is it building brand image? Increase audience participation? Drive traffic to the company website? Create community? Entertain, teach, inspire the audience? Interact with customers to get more market feedback? Sell ​​products or services? It is recommended to be clear about the objective and have metrics to measure the progress and success of the strategy.

2. Marketing on Pinterest: who will be your target audience
It is necessary to determine who you are trying to attract with intera Email Data ctions on Pinterest . What would be the profile of the ideal prospect? Do you know where and how to focus on them? Techniques must be used to obtain a better understanding of their needs, problems, interests, among others.

The purpose of this is to identify the market and to be successful in creating content that meets their needs.


3. Understand how competitors use Pinterest
It is essential to investigate how the competition interacts with customers and prospects , so that a strategy can be established, different, new, better and faster if possible. In addition, you have to try to think about how to use Pinterest marketing to achieve maximum market capture with carefully chosen strategies.

4. Search for copyright-free images
It's important to have marketing materials that can be leveraged on Pinterest . Many images are needed for that network. If you do not have enough, it is recommended to hire a photographer, a graphic artist, buy stock photographs or create your own images.

5. Select human resources
One of the keys to being successful with social media marketing is choosing a network that you have time for. It is not necessary to be everywhere necessarily. If a commitment is generated to be on Pinterest, you have to dedicate time to it .

Constant effort is required for at least a year. It is important to know who will create the images or videos, who will share the content, who has the knowledge of how to use the site, who has the time, as well as carefully choosing who will be the spokesperson on Pinterest, as well as creating guides so that if The responsible person changes, the work remains the same.

Searches for inspirational videos on Pinterest increased 31%


6. Create a schedule of content to share on Pinterest
It is necessary to determine the frequency of the pins, as well as commit to a regular schedule , not just improvise or this will create chaos. You have to select the ideal time when customers are using Pinterest. You must determine when the prospects are there and create a schedule according to those times.

If you have multiple locations or a large customer base, an important step is to review the location of your audience as they may be dispersed across multiple time zones.



7. Maximize the impact of social media activities to amplify the message on other platforms
As part of the effort to create more impact, it is important to share the pins on other social networks . From Pinterest you can tweet and share content on Facebook.

A rule to follow is  of the content should be to help the target audience achieve their goals and solve their problems and only   of the pins should be to sell a product or service. Above all, Pinterest It is a place where indirect activities produce better results than being direct.

8. Promote Pinterest account
To do this, encourage customers and prospects to join Pinterest, as well as include all social networks in which the company participates on the website, email signatures, stationery and marketing materials.

9. Measure results
Before starting the campaign on Pinterest, an important step is to establish metrics to follow that are associated with the business objectives. Once this is done, you have to decide how frequently the results will be monitored and what analytics will be used to do so .