Events are related to the coded pixel that is actually placed on your site, as o

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Luckily, that wasn’t the case for this example:Facebook conversion tracking audience definition meter ‘Custom’ Conversion TrackingAn essential part in all of this pixel work, and the reason you’re marketing on Facebook, is to drive results or conversions.  The fastest and most efficient way to track conversions is – you guessed it – the Facebook pixel.Going back to the assumption that you have the Facebook pixel placed on ALL of your web pages, you can easily create conversion events using RLs.


In your Business Manager menu, select “Custom Conversions”:Facebook conversion tracking Greece WhatsApp Number Data Business Manager Custom Conversions Once there, select “Create Custom Conversion”:Facebook conversion tracking create custom conversionHere you are brought to a very similar menu as before:Facebook conversion tracking custom conversion URL containsThe concept behind using URLs to track conversions works only if individuals are taken to a “confirmation” page after completing the desired action. An example of this would be if someone filled out a form on your website and submitted it. Upon submitting the form, they’d be taken to a page saying “Thank You!” For that specific conversion, you would place that “Thank you” page as the custom conversion RL.





This tells Facebook that once people reach that page, they’ve converted.URL Contains: You would use this is you had multiple promotions with the same conversion value. Say you have content downloads and they all use the same form information – the URL can “contain” the necessary parameters that all of those pages share, and they can all have a unified conversion event for the sake of simplicity.URL Equals: If your conversion event is unique and specific – use this.Event.