What are the essential factors to consider when optimizing for voice search?

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Regardless, it is important to pay attention to optimizing your SEO for voice searches in order to prepare yourself for the various changes in the years to come. Not sure how to optimize your content? Do not hesitate to contact us, our teams will be happy to answer you and support you.  Not only is your site structure important to your users, it is also your site's roadmap, useful to search engines. Internal networking plays an important role for SXO. A good internal network makes it possible to optimize navigation on the site, to make the experience more pleasant for visitors. This also allows you to give details to robots about the site architecture and important pages. Remember that many of your visitors will not enter your site through your home page.


This means that your site should be easy to navigate, no matter what page a user, or search engine, lands on. Leave aside overly complex page templates, aggressive advertising, mega menus... Favor simple trees and menus, then highlight Marketing List essential content. Always remember that content must be found quickly by the user, so that they stay on your site. If the user doesn't find what they're looking for quickly, you risk having a high bounce rate , which is frowned upon by Google. Another element appreciated by users: the breadcrumbs. It reminds them of the location of a page in relation to the overall site tree. From an SEO point of view, it makes the structure of your website visible. Thus, it provides context to Google robots and improves its ranking in results pages.




CTA: user satisfaction and boosted SEO Navigation is important, but you must integrate “ Calls To Action ” (CTAs) to encourage Internet users to click on your links. Make sure your calls to action explicitly state what the visitor will get when they click. CTAs guide users to useful pages. Encouraging Internet users to click allows them to save time. CTAs have an indirect impact on SEO. A user clicking on a CTA, to visit another page, download a document or make contact is a user who stays longer on your site . Thus, the user increases the time spent on your pages, decreasing the bounce rate. Time spent on a page and bounce rate are two relevant indicators for SEO.