10 SEO Guidelines to Keep in Mind When Expanding Your E-Commerce to a New Market

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1. Make sure the translation of the new language version is 100% complete
2. 1:1 translation is not enough
3. Select the appropriate URL for the new store version
4. Check for code errors in the new version
5. Correct implementation of hreflang tags
6. Adaptation of analytical tools to the new language version
7. Building links for the new language version
8. Make sure you can choose the language version
9. Avoid non-English symbols in URLs
10. Not just Google

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In SEO, prevention is better than cure
Every business reaches its peak once - the highest turnover, the highest demand for a given product, the highest production, etc. Unfortunately, this state cannot last forever. It resembles the marketing concept of "product life cycle" - there will always be a decline in sales after some time, whether due to market saturation, general recession, temporary fad... the reasons can be many. It is true in business that: "If you stand still, you go backwards." Only a company that constantly develops, invests, sets new, ambitious goals - is a #GameChanger in its niche - has a chance to stay on the market. One way to develop e-commerce is to expand into new markets. Transferring know-how, translating texts and launching a new language version of the store seems like child's play - nothing could be further from the truth.