The type of content shared

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After the release of the test update, hundreds of beta tester users also spoke out. If the goal is to stop people migrating to TikTok for good, and get them to stay on Instagram, engaged and involved… something is not working. If Instagram becomes TikTok, why would people stay on Instagram? I’ve been an Instagram user since forever. The idea of ​​posting square photos of my daily life, with those “hipster” filters, pleased me right away. Sure, soon Facebook bought the app and a lot changed — but something about Instagram’s essence remained. We were able to post in other formats and new tools arrived, but Instagram was still the social channel where you share your life through images, and follow people with the same purpose.


Back in 2016, we only had Snapchat to share our life in real-time (knowing that Liberia Email List the content would be gone in 24 hours). Soon Instagram brought this through stories — causing a growth decrease of 82% for Snapchat that year. But that move just made sense. Instagram was adding a function to the existing behavior of its users of sharing their lives through images, and it was very well received. It didn’t take long for brands to understand their space inside Instagram either. on Instagram has expanded beyond “personal life in photos, stories, and videos”.



Gradually, the concept of influencers and creators emerged. Instagram has adapted to meet this demand. Carousels, non-square image formats, videos, LIVEs, shoppable experiences. It became a very pluralistic platform for how you could produce and consume content. While scrolling through your feed, you could, at the same time, see a carousel from a brand that you follow, photos of a dinner an influencer was having, stories of a trip your friend went, a funny video, a quick insight from a specialist, a LIVE on a topic you like… everything coexisting in harmony and at the same time in your feed.