It is necessary to answer a series of questions

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Only starting from your imagination but it is advisable to seek feedback from the data collected, even better if through interviews. 2. Segmentation of content The second step is to segment the contents according to the buyer persona they are addressed to . In fact, some content may have a greater resonance among a certain type of user and a lesser one for others. Consider all the content produced, see it through the eyes of your buyer persona, and write down anything that makes the content inappropriate for that buyer persona. By inserting ineffective content within the buyer journey, you risk damaging the entire content strategy and confusing your target audience.


To establish which content to develop for each phase of the mobile number list purchasing process, : In the awareness phase, the user is trying to find useful information that allows him to understand what problems he is facing or what opportunities are presenting him. In creating the content for this phase, therefore, you will have to ask yourself: What content would help the buyer persona in this phase? What would encourage their involvement in this phase? In the consideration phase, the user has identified his problem or the opportunity presented to him and tries to find out about the different solutions that allow him to face it.





In this case the questions to ask are: What type of content could help the buyer person to learn more about the different solutions? In the decision phase , on the other hand, the user has already chosen a certain solution and draws up a list of all the companies that are able to satisfy his needs. Right now you need to be able to hit the user directly with your offer. In creating the right content you have to ask yourself: what would strike my interlocutor the most? What would convince him to make the purchase? Once the lead has been converted, it is very important that you are able to entertain it by creating relevant and.