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The way Ahrefs actually executes its content marketing and SEO strategy to drive growth is a lesson for any marketer.
content marketing ahrefs
7 lessons about content marketing that have never been 'revealed' from Ahrefs
With over 50 million USD in annual revenue, 0 USD in investment fund, 65% annual growth Denmark Phone Number List customers per week, 695,000+ monthly website visitors via search engine, over 50 employees with 10 marketing staff, 0 sales staff . Ahrefs is one of the admirable SaaS models of many other startups.
So why Ahrefs has had such strong growth, here's what Ahrefs Chief Marketing Officer (CMO) Tim Soulo shares. The two biggest 'keywords' contributing to this success of Ahrefs are Content Marketing and SEO.
Ahrefs1 Content Marketing Lesson: Observe your customers in everything you do – whether it's marketing or product development.
If you want to 'reuse' any part of Ahrefs' SEO and content marketing successes for your business, the first thing you need to realize is that you have to start and end with good clients. their best: who they are, what they are trying to achieve, and these are the things they care about.
While identifying and getting to know your best customers is often a complex process that involves several steps from analyzing customer data to interviewing people. According to Mr. Tim, the Ahrefs team never took any 'intentional' steps to identify their best clients.
“For us, we always understand who our customers are by being with them both online and offline,” he said.
And that's why this first lesson can be reduced to two simple steps:
1. Get to know your best customers.
2. Don't be afraid to say who they really are.
Such for example:
content marketing lesson ahrefs
In other words, Ahrefs is an SEO tool for anyone looking to get more organic traffic and get better rankings – whether they're an expert or a beginner.
In this way, Ahrefs positions their product as an easy-to-use SEO tool and not just for professional SEOs. Such a clever and subtle tactic right?
The other side of customer centricity is that Ahrefs has decided to ignore everything other competitors are doing in the market.
Instead of copying the likes of Moz and SEMrush, they focus on serving their customers in every way possible.
In fact, soon after joining Ahrefs, CMO Tim realized that he could help improve the product further by bridging the gap between their customers and the product teams.
And that's why at first he spent most of his time facilitating feedback from current and potential customers, managing it, and passing it on to the product team.
"This is the ultimate way we've done it to deliver the most exciting product features and solutions that our competitors haven't," he said.
The first lessons of product-driven content marketing are:
Develop the best understanding of the market you are in and its needs
Understand how your product position plays in that market
Figure out what needs to be done to the product to improve that position
Lesson #2: Build a team based on what you're trying to achieve – not on what everyone else is doing.
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Did you know there are many excellent B2B SaaS marketing teams in the world including content marketers , product marketers, email marketers and performance marketers? Ahrefs is not the best team.
“As marketing teams were growing, we didn't feel the need to divide people into roles or departments like performance marketing , product marketing, etc.,” says CMO Tim.
We just bring in on our team people who are smart enough to notice the gaps and proactive enough to step up and fill those gaps when needed.”
“Once we saw something great that we wanted to do but were short on staff, we started looking for the right person to fill the role,” he continued.
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发表于 2023-6-14 14:00:43