The coronavirus outbreak has forced

Amina8111

At the time, he said most brands come to his agency because of a specific challenge — and after looking at the problem, his agency often sees an opportunity to truly drive transformation. But now, as the COVID-19 crisis continues to dramatically alter consumer behavior, businesses across all sectors are deeply entrenched in an economy where digital transformation is imperative to survive the consequences of the pandemic. Digital transformation doesn't have to take years The good news is that digital transformation doesn't have to take years to implement or require the launch of an IT organization.


Lytics President Jascha Kaykas-Wolff addressed a number of misconceptions during his Discover MarTech “Digital Survival” presentation. Right now ". According to Kaykas-Wolff, one of the most common misconceptions about digital Canada Email List transformation is the idea that it needs to be IT-led, involve a comprehensive data initiative mapping a 360-degree view of the customer, and go hand-in-hand with lengthy and complicated RFPs. “You don't need to connect all of your customer data together,” Kaykas-Wolff said. In fact, his company's data shows that the organization often wants to map over 100 number fields to create a complete view of the customer, but less than 10% of custom fields are actually used to segment customers and enable customer data campaigns.





He also says that 82% of the predictive data used for recommendations already comes from behavioral data, “at your fingertips”. In other words, digital transformation doesn't have to be a multi-year, or even multi-year initiative. Why your team plays a central role in your digital transformation Michael Shattuck, director of expanding customer success, echoed Kaykas-Wolff's vision for digital transformation, noting how projects that were once a year-long process are now being rolled out in two to three weeks. "It's happening faster than we thought," Shattuck said. He highlighted the importance of reaching out to your people during his presentation.