Discover the 6 main types of consumers and how to serve them

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Did you know that there are different types of consumers? Although this information is unknown to many entrepreneurs, it is essential for directing commercial strategies, marketing actions and how to relate to the public. In other words, understanding the types of consumers and their characteristics is essential to personalizing service and improving the experience. An aspect that will be a differentiator in achieving satisfactory results and growing in the market. If you want to become a successful home center, considering this topic is a must! To help, check out this post which are the 6 types of consumer and why it is important to understand the characteristics of each of them! Why know the different types of consumers? Anyone who works in retail knows that it is common to have contact with a diverse audience, with different profiles and characteristics. This is a very natural situation in all segments and has a direct influence on the purchasing process.


In this sense, knowing the types of consumers who phone number data  may potentially have contact with the business is essential. It will be easier to communicate correctly and demonstrate that the store has the solutions he needs, optimizing conversion. The advantages of understanding the types of consumers in depth are significant, for example: effective marketing strategies; safer sales planning; reduces the cost of customer acquisition; contributes to customer satisfaction; favors increased sales; greater focus on services. Knowledge about the consumer is also crucial for evaluating the purchasing journey and influencing decisions. Therefore, it is an initiative to work based on real information and make more informed decisions, reducing errors. What are the 6 types of consumer and their characteristics.



Each type of consumer has interesting and useful characteristics for every entrepreneur. Basically, it consists of differences in purchasing behavior, which can be mapped and studied to use the data to benefit the business. The first step to evaluating your audience is precisely understanding these differences between consumers and studying each one of them. From this, your vision on commercial issues will be clearer and new opportunities will arise. Check out the types of consumers below! 1. Launcher The initiator is the type of consumer who will suggest the purchase of a product, that is, he is the one who gives the idea for the purchase. A typical example is when a person sees a commercial or advertisement on the internet and decides to give the suggestion to their family. Therefore, the initiator's behavior is influenced by social networks, visual stimuli and marketing. The best way to reach them is through marketing actions, produced in a strategic, attractive and segmented way.