Translation to Polish language

robiulhasan

The types of content you may encounter apply to both online and offline spaces. Newspapers, leaflets, books, advertising billboards also include content. So how do we define the concept of "content"?

Content is a variety of materials, such as texts, images, videos, sounds and other forms of media, that are created and shared in order to convey information, content, entertainment or communication to a specific audience. It can be used for educational, marketing, artistic and other purposes.

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Content marketing – what is it?
Content marketing is a marketing strategy based on creatingWhatsapp Number List and sharing valuable, useful and engaging content for a specific group of recipients. Its main goal is to attract the attention of recipients and build long-term relationships by providing  information, entertainment or solutions to problems that are important to a given target group. By providing valuable and engaging content, companies (their brands) can build loyalty, trust and market leadership in their industry.

According to the Content Marketing Institute - a renowned organization dealing with research, education and promotion of content marketing, the definition of the term "content marketing" is as follows:

“Content marketing is a strategic marketing approach on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly focused audience — and, ultimately, to drive profitable customer action.”

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately, to generate profitable customer activity.”

This definition raises two key issues that are worth examining further to better understand its essence:

The first one concerns the definition of content marketing as a strategy for creating and distributing various content. Examples of such content include articles, graphics, webinars, videos and podcasts. The main purpose of this content is to provide valuable, intriguing and attractive information related to a given industry, product, service or company.