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Lay the foundation for an ambassadorship strategy Do you want to learn how to entice your employees to be active on LinkedIn? During this free knowledge session, Vincent and Jan explain how VodafoneZiggo does this. Learn about radical choices in content marketing, internal campaigns and the LinkedIn Elevate system. View directly for freeSelling services is sometimes still a stumbling block for many entrepreneurs and marketers. A lot of people don't like to sell. But what if you can sell in a way that doesn't feel like selling at all? That is exactly what you can achieve if you start selling in a smart way.

What is advisory selling? Consultative selling (also called consultative selling ) is a strategy in which you as a selling party do not so much push a message, but advise your potential dream customers , so that he or she can make the best possible decision. It is a way of selling that actively thinks photo editor along with customers to find the most suitable solution at that time. Consultative selling is characterized by asking questions instead of pushing a product or service. By thoroughly understanding a situation, customers are better served and they are more likely to see the value of the service that is associated with it.



Challenges as a starting point This way of selling is therefore based on the challenges of a customer instead of your offer. You first examine what the customer's situation looks like and only then how your offer fits in well with it. You are, as it were, the doctor who makes a diagnosis and who then writes out a prescription to remedy the ailment. That puts you in a completely different position mentally and gives the buyer a completely different perception: you are no longer an annoying seller, but you are a specialist with authority. A cycle of 5 steps.